PlaneThinking was established in the early noughties, when the luxury goods sector was undergoing a radical transformation from predominantly family run businesses with an embryonic international presence to global mega brands with flagships in all major capitals.

We have accompanied luxury brands through the most exciting period in the sector’s history, buoyed by the incredible growth in emerging markets spearheaded by China, the embrace of digital media and commerce as well as confronted by major challenges such as the global financial crisis in 2008 and Covid-19.

From helping our clients to formulate strategies for growth to develop business and financial plans both for internal purposes and for investment, PlaneThinking has also accompanied brands throughout all stages of development, providing finance directorship services as well as general counsel/contract negotiation services.

Our client base includes brands in all segments of the luxury sector and has particular knowledge and expertise in beauty and fashion.